Our Story

Pranasalt started with a complaint at a kitchen table. Healthy food, eaten honestly, is mostly bland. You roast the broccoli, you grill the chicken, you skip the seed oils, and the food sits there asking why you bothered. Then you reach for table salt, or some pre-mixed seasoning of dubious provenance, and either dose it wrong or feel bad about it.

I wanted one move at the end of cooking. Not five jars, not a tablespoon-and-a-pinch ritual. One sachet, torn open, sprinkled across the dish. Salt and the right spices, already balanced, already measured, no thinking.

The recipe

The blend came out of years of methodical research into how people across cultures kept the same food worth eating day after day. Roasted, ground, mixed in exact, tested proportions. Pink Himalayan salt as the base. A short list of spices on top: chili, fenugreek, mango powder, mustard, asafoetida, sesame. That's it. No flavour enhancers, no anti-caking agents you can't pronounce, no "natural flavouring" hiding three more ingredients.

We tasted dozens of variants over a year. The one we settled on is the one we put in the box.

Where it's made

The salt is rock-mined in the Khewra region of Pakistan, food-grade, then cleaned, graded, and blended with the spice mix in Latvia. The finished blend travels to the Netherlands, where an FSSC 22000-certified facility fills our stick-pack sachets and packs each box. Everything is dispatched from the Netherlands. EU customers get it within a week. The UK lane launches with tracked, duty-paid delivery. US, 2027.

Who's behind it

Founder is me, Mikhail "Misha" Lyalin. American passport, lived in London for over a decade, ran a games company called ZeptoLab before this (Cut the Rope, if that means anything to you). I lost 68 kilos - 145 down to 77 - eating food I cooked myself, which is how I learned exactly how bland plain eating gets. That is where the complaint at the top of this page comes from. Pranasalt is a much smaller business in headcount and a much harder one in unit economics. I wanted to build something my kids actually use at dinner. They do.

If you have questions, write to hello@pranasalt.com. I read every email.

-misha

Founder, PranaSalt B.V.